TIME Magazine's 50 Most Influential in Healthcare

Aaron Perry

Founder & Executive Director

A visionary leader transforming how Black men access healthcare, one barbershop at a time.

Aaron Perry, Founder and Executive Director of Rebalanced Life Wellness Association

A Personal Mission

Aaron Perry's journey to founding Rebalanced Life Wellness Association began with a deeply personal tragedy. After losing his father to preventable health complications, Aaron recognized that too many Black men were dying from conditions that could have been detected and treated with proper screening.

Growing up in Madison, Wisconsin, Aaron understood the barriers that kept Black men from seeking healthcare - the distrust of medical institutions, the lack of culturally competent care, the inconvenience of traditional healthcare settings, and the stigma around men's health.

His innovative solution? Bring healthcare to where Black men already feel comfortable - the barbershop. Operating out of Madison's largest Black barbershop, Aaron created a model that has since been recognized nationally for its effectiveness and innovation.

Today, through Rebalanced Life and the Perry Family Free Clinic, Aaron has helped thousands of Black men access preventative care, manage chronic conditions, and build lasting relationships with healthcare providers.

Recognition & Awards

2018

TIME Magazine

50 Most Influential People in Health Care

Recognized for innovative approach to reducing health disparities through community-based care.

2018

Jefferson Award

Outstanding Public Service

Honored for extraordinary community service and commitment to public health.

2018

Wisconsin Innovation Award

Healthcare Innovation

Celebrated for pioneering the barbershop health screening model.

Book Aaron as a Keynote Speaker

Aaron Perry is available for speaking engagements on topics including health equity, innovative healthcare delivery, community-based health interventions, and social entrepreneurship.

Media Appearances

NBC15 Madison

Making a Difference Series

Megyn Kelly TODAY

Barbershop Health Revolution

Wisconsin Public Radio

Community Health Innovation

Madison Magazine

Healthcare Hero Profile

Cap Times

Local Leader Spotlight

WKOW

Health Equity in Action